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Use of revenue management to manage the profitability of airway
Skyba, Stanislav ; Chlebek, Jiří (referee) ; Šplíchal, Miroslav (advisor)
Revenue Management (RM) is a process that is trying to understand, estimate and influence the behaviour of customers to maximize revenues. Constant development in the field of information and communication technology leads to the development of more efficient systems which boost decision-making in the revenue management. RM systems are based on 2 modules, prognostic and optimization. In order for both modules to provide the most accurate estimates and to find effective decisions on booking limits and prices, they need a huge amount of information on demand and other factors. The diploma thesis deals with the theory of income management, description of techniques used in RM, RM systems used in air transport and RM applications on selected airline.
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Strategické řízení vybraného podniku v oblasti cestovního ruchu
Hrůza, Tomáš
Presented bachelor’s thesis analyses strategic management of a selected tourism company and suggests approaches to help its future development. This work aims to perform the outside and inside environment analysis by using best-suited meth-ods, such as PESTE, Porter’s five force model, SWOT and others. Furthermore, this work evaluates Revenue management observed in a company. Based on previous analysis applicable strategic recommendations were suggested.
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Porovnání revenue managementu klasických a nízkonákladových leteckých společností
Černá, Eliška
The main subject of this bachelor’s thesis is to compare two price-making models of airlines, namely the full-service and the low-cost model. The first part aims to introduce and describe some of the crucial concepts of flight carriers, complementary services, revenue management and its functioning. The second part focuses on trend analysis of air flight tickets and booking classes over time of the companies ČSA and Ryanair from a collected set of data for specific destinations. Positive and negative aspects of full-service and low-cost airlines are discussed at the end of the second part, which will then be used to create a hybrid model.
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Earnings Management under Financial Distress Conditions, the Effect of Tax Considerations
Britskiy, Andrey ; Novák, Jiří (advisor) ; Palanský, Miroslav (referee)
This master thesis attempts to contribute to the existing earnings management literature by examining whether tax avoidance incentives affect opportunistic accounting choices in distress conditions. To address this issue, it investigates 2668 companies in the quarters around breach of debt covenant spanning from 1996 to 2006. This allows to analyze two distress scenarios: first, whether the companies having the opportunity to minimize tax expenses and thus improve their financial stability, would deliberately switch from engaging in aggressive upwards real earnings management to tax considerations to mitigate the potential consequences of technical default; second, whether the companies facing increased lender's scrutiny after subsequent violation are compelled to switch by the creditor. The results indicate that tax considerations do not deter misreporting in the quarters around debt covenant violation. This thesis further provides evidence against the debt covenant hypothesis: the companies in the analyzed sample engaged in negative revenue manipulation in the quarters of new breach of debt covenant and in the quarters in which the firms remained in violation. In additional analysis, it was found that the above relationship is more prominent for the companies exhibiting poor financial performance.
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Is Revenue Management to Meet Earnings Benchmarks Informative?
Habětínek, Jan ; Novák, Jiří (advisor) ; Čech, František (referee)
We propose and empirically test a new hypothesis that managers rationally choose between specific channels of earnings management to meet earnings benchmarks. Prior research documents that managers are ready to interfere with the neutrality of financial reporting process to report earnings above zero, earnings above last year's earnings, and earnings above analysts' forecast. However, there is a controversy over whether this earnings management to meet or beat earnings benchmarks is intended to distort investors' view by delaying the disclosure of bad news or whether it is intended to communicate managers' private information about the firm's strong future performance. We argue that the credibility of the earnings management signal crucially depends on the cost of its imitation. As revenue management is more costly to imitate than cost management, we argue that managers who intend to send a credible signal about their firm's future performance likely boost revenues rather than depress costs. To test this prediction, we use a recently developed model of discretionary revenues that is arguably more powerful in detecting earnings management than traditional techniques. The empirical results are consistent with our predictions for the most important earnings benchmark - the consensus of analysts'...
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Revenue Management in small accommodation facilities
Lebedeva, Anna ; Jenčková, Jiřina (advisor) ; Vaško, Martin (referee)
The topic of this thesis is Revenue Management and application of its principles in a small accommodation facility. There are many publications from Czech and international scholars, dedicated to Revenue Management as an indispensable part of any industry. In this thesis its main principles, which were created for use by airline companies and big hotels. This work describes application of their adaptated version in a small hotel and results of this application.
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Revenue Management - current status and prospects for further development in the hotel industry
Jenčková, Jiřina ; Indrová, Jarmila (advisor) ; Abrhám, Josef (referee) ; Jankurová, Andrea (referee) ; Kameníček, Jan (referee)
This doctoral dissertation thesis focuses on current turnover management following principles of Revenue management in the field of hospitality in the Czech Republic. Final part of the thesis offers also prognosis of future development. The goal is to introduce Revenue management as an economic and management approach to direction of accommodation establishments, which maximize turnover. It uses optimum recovery ratio of accommodation capacity in combination with maximum average rate and price per available room, leading to optimization of economic results (when costs adequately controlled). It is a very complex theme which surpasses the capacity of this thesis. Therefore, the author chose a few segments with important influence on key economic indicators of accommodation establishments and where the initial optimum strategic settings are very important. These segments were examined both theoretically and practically. The author defines key terms using Czech and foreign literature, her own training materials and structured interviews with revenue/hotel managers. Several questionnaires, foreign case studies and personal experience of revenue management techniques implementation in accommodation establishments in the Czech Republic were used in the period from 2013 till 2016 as supporting materials for the practical part of the thesis. Results show that Revenue management has developed and requirements for the third generation of revenue managers are on the same level as for the top management. Czech accommodation establishments have, in comparison with western world or international chains, still room for improvement. The situation improves also in regions thanks to strong enlightenment and necessary reaction to strong competition and difficult economic conditions. Research shows that the best practice combines adequate modern technologies with well-trained and experienced human resources. Results point out room for further development of research in the field of Revenue management techniques usage, not only for hospitality services, but also for the field of tourism generally.
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Use of revenue management to manage the profitability of airway
Skyba, Stanislav ; Chlebek, Jiří (referee) ; Šplíchal, Miroslav (advisor)
Revenue Management (RM) is a process that is trying to understand, estimate and influence the behaviour of customers to maximize revenues. Constant development in the field of information and communication technology leads to the development of more efficient systems which boost decision-making in the revenue management. RM systems are based on 2 modules, prognostic and optimization. In order for both modules to provide the most accurate estimates and to find effective decisions on booking limits and prices, they need a huge amount of information on demand and other factors. The diploma thesis deals with the theory of income management, description of techniques used in RM, RM systems used in air transport and RM applications on selected airline.
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Marketing study of selected subject
Kužílek, Václav ; Pánek, Pavel (advisor) ; Lukáš, Lukáš (referee)
The aim of this diploma thesis is a marketing study of a selected subject. Selected subject is Availpro company, which is focusing on developing and selling software solutions that are facilitating the work of hotel´s management. The main study goal is to provide suggestion that could enhance and improve the Availpro marketing processes. The study is divided into two parts. The first part is the analysis of theoretical information. This information was taken from literature and serves as a necessary foundation to understand the discussed issues. This thesis describes various marketing processes, activities and tools that are nowadays essential for any kind of business. The second part of the study is based on analysis of primary and secondary data. Primary data were obtained from a marketing survey, which aimed at customer satisfaction with Availpro products and services. Secondary data were obtained from internal resources and also from communication with representatives of marketing department. The results from mentioned analysis allowed to formulate some suggestions and recommendation that should lead to improvement of Availpro marketing activities.
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Revenue Management of Hotel Chain
Magnusová, Mariana ; Musil, Martin (advisor) ; Oberhel, Martin (referee)
The aim of this Bachelor thesis is the analysis of the effectiveness of Revenue Management in selected hotels of the hotel chain CPI Hotels. Through the theoretical knowledge author analysed the comprehensive methods and approaches of the Revenue management used in the hotel industry. The entire theoretical part summarizes the most important facts of the Revenue Management. The second, practical part is focused on more detailed analysis of the Revenue management approaches. Deeper are analysed results of the hotels in a period of five years, which are also compared with the overall average performance of the Prague market. Following information of selected indicators and used methods in last subchapter presents the evaluation and possible suggestions to improve the efficiency. The individual views of the improvement have especially subjective attitude of the author and may therefore be considerably limited with hers experience. These proposals could have a positive impact on the hotels management of increasing their occupancy and revenue optimization.
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